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6 Tips for African American Luxury Cars | African-American Car Buying Habits
- C.R. Patterson & Sons, the first African American-owned auto manufacturer, didn’t produce many of its hand-built cars—by some estimates, only a few dozen between 1915 and 1918. The company’s signature Patterson-Greenfield car, advertised as a “sensibly priced” roadster with “every convenience and every luxury known to car manufacture,” had launched into some serious competitive headwinds. - Source: Internet
- He found a niche in demonstrating to his core clientele that, includes doctors, celebrities, athletes, and other high-income individuals, why now is an ideal time to buy their next luxury vehicle despite the pandemic. That move allowed those customers to transition from renting vehicles from Posh to making an additional purchase of its luxury vehicles. That pivot not only uplifted the exotic sales business to the forefront temporarily, it also provided an opportunity for the dealership’s core exotic rental business to endure and even expand amid the crisis. - Source: Internet
- Hence, Cadillac was the first luxury automobile brand to purposefully and strategically market directly to Black consumers. And as we all know, we Black folks appreciate being acknowledged. As such. the affinity we have for Cadillacs goes deeper than just appreciating a well-engineered automobile. Yes, Cadillac exploited our desire for prestige but they also embraced a diverse audience when other brands did not. - Source: Internet
- A seasoned entrepreneur and financial literacy advocate, McGee learned the business from his father who owned an auto body collision shop in Flint, Michigan. Omar McGee became his own boss in 2017 when he launched Posh Luxury Imports. His regular customers include actors, actresses, athletes and other celeb and VIP clients. He offers them luxury car rentals as well as concierge services among his offerings. - Source: Internet
- The first Patterson-Greenfield rolled off the line on September 23, 1915, with many hallmarks of a luxury vehicle. Made in two models—Roadster and Touring Car, each with a 30-horsepower, four-cylinder engine—the custom-made vehicle boasted special features such as a full floating rear axle, demountable rims and an electric starting and lighting system. “The Patterson-Greenfield possesses every feature and convenience demanded by modern motoring,” said an advertisement. “It is a wonderful car, appealing for handsome appearance and enduring qualities.” - Source: Internet
- Turns out that Cadillacs didn’t come to be a fan favorite among Black people by accident. The Cadillac is one of the longest surviving brands in automotive history. Having first entered the market as General Motor’s luxury brand in 1903, the brand was immediately successful and quickly developed a reputation for excellence in automotive engineering, design and driving experience. And…they weren’t sold to Black people. - Source: Internet
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